Sam, Bruce and Tom from our Norton Folgate team attended the Fruit Attraction 2024 from a Citrus and Stone Fruit perspective. It was a very interesting and informative visit, meeting with various growers, suppliers and customers proved to be very useful. We learned of a newly launched environmentally friendly product which will become useful for our Citrus fruit, the new ‘Recyclable net’ won an award for its innovative and sustainable concept. We are lucky enough to have alliances with some of the packaging suppliers, offering us the opportunity to use this on our Citrus fruit. The news was very welcomed by the likes of Ocado who are very interested in getting on board with this new innovation as soon as possible. Through cutting edge technology, the product is able to disappear completely and safely into nature. Keep an eye out on our website for more information on this in the coming weeks.
This is just one of the very reasons why it is imperative for us to attend events like this to ensure we are up to date and in some cases ahead of the market. In addition, it allows us to see, taste and discuss new products firsthand with a view to taking to our marketplace, such as ‘Finger Limes’ known as ‘Lime Caviar’ and ‘Pink Lemons’, both of which are premium fruits. There are busy times ahead with plenty of action points and further conversations to be had on NPD and technologies available to us.
Thank you, Fruit Attraction, for a very informative few days, helping us drive our business into the future.