October 8th to 10th saw the world of Fresh Produce gather at the Feria de Madrid for Fruit Attraction. Mark, Sam and Ian were there and by all accounts had a very busy week. This year saw more UK based retailers in attendance than ever before, so the team had meetings with nearly all our customers over the course of the 3 days and many of our growers, suppliers, and freight forwarders from around the world.
Across the 10 exhibition halls, areas are split into country / region specific zones and each hall also as a proportion of it dedicated to auxiliary services whether that is machinery, packaging, crates, technological services and much more.
Fruit Attraction has gained momentum over the last few years, and day one this year saw more people in attendance than in previous years. Many suppliers and growers use the time to confirm and secure their programmes with each other for the coming season, and it’s a great opportunity to do that face to face with multiple contacts from around the globe.
Adiós Madrid. Nos vemos el año que viene
